Let's look at a few things we know:
Whether you have a listing on the market or you have one coming to market, you may also be feeling a little uncertain. That's okay because everyone is. The real estate market has relied on Buyers physically visiting homes, and Sellers physically allowing Buyers into their homes, for decades. So, how can we help unsettled Buyers and Sellers?
Your home Seller is looking to you for solutions. If Buyers are reluctant, or have chosen not to go out and look at homes, you must bring the walk through experience to them. I believe you're going to see a much higher level of adoption to virtual marketing (products like 3D tours) above the use of videos and photography. No, I'm not suggesting it will replace those high quality forms of media, but it will be a necessary compliment to every listing. Think about the solutions you could leverage and share with your Seller to show them how proactive your marketing approach is:
Unsettled Buyers may be very critical on which houses they go out to see and the media used to showcase them will be just as critical to helping a home "make the cut" in their eyes. Make sure you give your listing it's best chance by considering a virtual marketing campaign to attract any potential Buyer.
Andrew Cosgrove, founder of Driven By Data, has over 20 years of business experience across a number of different business functions. Most recently, he remains focused on building solutions to help professionals in real estate provide value to their clients. Andrew strongly believes the industry must remain a people business to give home buyers and sellers the best value, but it's "people" must also respect, adopt, and lead using the technological tools & processes available to them and their clients.